How to Create a Landing Page in WordPress 2026 (3 Free and Paid Methods)

A regular WordPress page gives visitors choices. Browse here. Click there. Read this. Check that. A landing page removes every distraction and focuses the visitor on one single action: sign up, buy, download, or contact you.

That focus is why landing pages convert at nearly 10% on average compared to 2 to 3% for standard web pages. If you are running any kind of marketing campaign, collecting email subscribers, selling a product, or promoting a service, you need a landing page.

The good news is that creating a landing page in WordPress does not require coding skills. You can build one in under 30 minutes using the tools you already have or with a visual page builder. This guide shows you three methods from free to premium.

What Is a Landing Page and Why Do You Need One?

A landing page is a standalone web page designed with a single goal. Unlike your homepage (which has navigation, multiple links, and many sections), a landing page removes the menu, sidebar, and footer so visitors stay focused on one action.

Common uses for landing pages: Collecting email subscribers with a signup form. Promoting a specific product or service. Running paid ad campaigns (Google Ads, Facebook Ads). Launching a new product or feature. Offering a free download (ebook, checklist, template). Webinar or event registration.

The key elements every landing page needs: A clear headline that communicates the value. A supporting subheadline. A visual (image or video). A list of benefits (not features). Social proof (testimonials, numbers, logos). A single call to action button. No navigation menu or footer links.

Method 1: Use the WordPress Block Editor (Free)

Every WordPress installation includes the block editor (Gutenberg). You can create a basic landing page with it using no additional plugins.

Step by Step

Go to Pages > Add New in your WordPress dashboard. Give your page a name (like “Get Started” or “Free Download”).

Remove the menu and sidebar. In the page settings on the right sidebar, look for the Template option. If your theme supports it, select a “Full Width” or “Blank Canvas” template. With GeneratePress, you can disable the header and sidebar per page under the Layout settings panel.

Build your structure using blocks: Add a Cover block for the hero section with a background image or color. Add a Heading block for your main headline. Add a Paragraph block for your subheadline. Add a Columns block for listing benefits side by side. Add a Buttons block for your call to action. Add a WPForms block if your CTA involves a signup form.

Style your page using the block settings in the right sidebar for colors, fonts, and spacing. Use consistent colors that match your brand.

Publish and test on both desktop and mobile.

Pros: Completely free. No additional plugins needed. Uses familiar WordPress tools.
Cons: Limited design options. Takes more time to look professional. No landing page specific features like countdown timers or A/B testing.

This method works for simple landing pages. For professional results with less effort, use Methods 2 or 3.

Method 2: Use Divi Page Builder (Recommended for Visual Design)

Divi by Elegant Themes is the most popular visual page builder for WordPress with over 2,600 pre made templates and a true drag and drop editor. It is the best option for creating professional landing pages without coding.

Why Divi Is Perfect for Landing Pages

True visual drag and drop editing (what you see is what you get)
2,600+ pre designed templates including dozens of landing page specific layouts
Built in A/B testing to compare different versions of your page
No header or footer option for focused landing pages
Responsive editing for mobile, tablet, and desktop
Countdown timers, email opt in forms, pricing tables, and testimonial modules built in
One time lifetime license option (pay once, use forever)

How to Create a Landing Page with Divi

Install and activate the Divi theme or Divi Builder plugin. Go to Pages > Add New. Click Use the Divi Builder. Choose Browse Layouts to see the template library.

Search for “landing page” in the template library. You will see dozens of professionally designed landing page layouts for different industries and purposes. Click on one to preview it, then click Use This Layout to import it to your page.

Now customize everything visually. Click on any element to edit text, change images, adjust colors, modify buttons, or rearrange sections. Everything happens in real time. You see exactly what your visitors will see.

When satisfied, click Publish. Your landing page is live.

Build Landing Pages That Convert

2,600+ templates. Drag and drop editor. Built in A/B testing. No coding needed.

Get Divi by Elegant Themes

For a complete breakdown of Divi’s features, read our Divi Theme Review.

Method 3: Use Your Theme’s Built in Features (Free)

Many WordPress themes include landing page templates or blank page options you can use without installing additional builders.

Astra comes with 200+ starter templates, several of which are designed specifically as landing pages. Import a template with one click, customize the content, and publish. See our Astra Review.

GeneratePress lets you disable the header, footer, and sidebar on any page, giving you a blank canvas to build a landing page using the standard block editor. Combined with its 100/100 PageSpeed score, it creates the fastest possible landing pages.

If you are already using one of these themes, you do not need an additional page builder for basic landing pages. Use the block editor on a blank template and you are set.

5 Elements That Make Landing Pages Convert

No matter which method you use, these elements determine whether your landing page actually converts visitors into leads or customers.

1. One Clear Headline

Your headline is the first thing visitors see. It should communicate exactly what they get and why it matters in 10 words or less. Avoid clever or vague headlines. Be direct and specific. “Get Your Free WordPress Speed Checklist” is better than “Unlock Your Site’s Potential.”

2. A Single Call to Action

Every landing page should have exactly one CTA. Not two, not three, one. If your goal is email signups, every element on the page should push toward that signup form. If your goal is a purchase, everything should lead to the buy button.

3. Remove Navigation

Hide your site header, menu, sidebar, and footer on landing pages. Every link that is not your CTA is an exit opportunity. The fewer choices visitors have, the more likely they are to take the action you want.

4. Social Proof

Include testimonials, customer counts, ratings, or logos of brands that trust you. Social proof reduces hesitation and builds trust. Even simple elements like “Join 10,000+ subscribers” or “Rated 4.8/5 by customers” can significantly boost conversions.

5. Fast Loading Speed

A landing page that takes more than 3 seconds to load loses over 50% of visitors before they even see your offer. Use fast hosting like Hostinger, compress your images, and minimize heavy scripts. Read our How to Speed Up WordPress guide for the complete optimization process.

Landing Page SEO Tips

Landing pages can rank on Google just like any other page. Optimize yours with Rank Math by setting a focus keyword, writing an SEO title and meta description, adding schema markup, and including relevant internal links. See our WordPress SEO Guide for the full process.

Frequently Asked Questions

Can I create a landing page for free in WordPress? +

Yes. The WordPress block editor is free and every WordPress site has it. Combine it with a blank page template from your theme and WPForms Lite for a signup form, and you can build a functional landing page at zero cost.

What is the best landing page builder for WordPress? +

Divi is our top pick for landing pages. It has 2,600+ templates, a true visual editor, built in A/B testing, and a lifetime license option. Read our Divi Review for the full breakdown.

How many landing pages do I need? +

You can create as many as you want. Many businesses create separate landing pages for different campaigns, products, or audience segments. Start with one focused landing page for your most important goal, then create more as your marketing grows.

Should I remove the menu from my landing page? +

Yes. Removing the navigation menu, sidebar, and footer is a best practice for landing pages. Every link that is not your call to action is an exit opportunity. Fewer choices mean more conversions.

Can landing pages rank on Google? +

Yes. Optimize your landing page with Rank Math just like any other page: set a focus keyword, write an SEO title and meta description, and add schema markup. Landing pages that rank organically bring free traffic without paid ads.

What is the difference between a landing page and a homepage? +

A homepage introduces your brand and gives visitors many choices (browse, read, explore). A landing page focuses on one single action (sign up, buy, download). Your website has one homepage but can have unlimited landing pages for different campaigns and goals.

Start Building Your Landing Page

A landing page is one of the most powerful tools for converting visitors into subscribers, leads, or customers. Whether you use the free block editor, Divi’s visual builder, or your theme’s built in templates, the key is keeping it focused on one goal with one call to action.

Build your first landing page today. Start simple. Test it. Improve it based on results. The difference between a website that gets visitors and a website that converts them is often just one well designed landing page.

Build Pages That Convert

2,600+ templates. Visual drag and drop builder. Built in A/B testing. Lifetime license available.